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From Golf Balls to Reference Book Publisher

Gale was founded in the 1950s when its founder discovered there was no way to locate an association that made golf balls. When he discovered this he created the encyclopedia of associations. He saw a need and filled it. Our speaker remarked there is a need to get back to this model of services see where there is a need and fill in instead of asking users to adapt to the type of behavior and searching that we think they should be doing. Gale used to be a big fish in a little pond but the analogy was made that the pond is now growing geometrically and they have to adapt to being a little fish in an every growing pond so they don’t get eaten.