Ben Addington's Career Blog

This is an interesting angle that I had not previously thought about for this project, and wanted to share with the class. I actually work for a company that just went through a huge re-branding initiative, and I was quite involved in helping as far as giving feedback, recommendations, etc. for the project. This is a huge global company, over 100 years old, and needed to rebrand its image to help modernize the company and its subsidiaries.

Throughout the branding planning process, one of the key messages has been "Inspiring Progress and Innovation," which is what I help contribute to everyday. Basically, through much of the work I do there, I have used my knowledge work to help in a small way to create value and relationships with our customers and revenue for our business, as well as both creating and inspiring innovation. I have been concentrating my efforts solely on what I do day-to-day that can be defined as talent or knowledge work, but never really thought about the "Big Picture," in how our customers actually benefit from my work in some way. I am not only using knowledge work each day, but I am also creating the opportunity for others to do the same. This is definitely something I plan on using to define my talents in the future, and something many people might not think about when defining their knowledge work.