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Facebook: An Academic Subject?

By Zack Haas

While browsing the U of M YouTube channel, I came across this video of a research project that is being conducted on our campus right now. Dr. Heather LaMarre, a professor in the College of Liberal Arts' School of Journalism and Mass Communication has been studying the role of Facebook and other social media platforms in political campaigns. She is trying to find out if social media actually matters in political campaigns. By comparing social media with more traditional forms of media, she is making discoveries that can help not only political candidates but also businesses and organizations understand the importance and effectiveness of the emerging social media.

Students at the University of Minnesota have the opportunity to learn firsthand from professors like Dr. LaMarre who are contributing to the landscape of academic knowledge in all of our academic programs. Students can get involved as easily as filling out a survey, participating in a focus group, or as in-depth as working with professors on their research or participating in our Undergraduate Research Opportunities Program (UROP). 

UROP provides an opportunity for undergraduate students to conduct their own research or work side-by-side with a professor on his or her research. Through the program, students will work with a faculty member in the department they want to study to create a research proposal. If they are approved for research, students can be awarded money to carry out their own research. 

This is a fantastic opportunity for students to get to work side-by-side with some of our world renown professors, to get hand-on experience in the field they are interested and to get paid to do it!

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