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Student group spotlight: Public Relations Student Society of America


Lately I have been very busy planning an event for a student group I am involved in called the Public Relations Student Society of America (PRSSA). I am currently the vice president and have been involved in the organization for two years. 

PRSSA is a national student-run society existing to develop students into responsible, ethical and professional public relations practitioners by building upon course work and personal experiences. Its mission is to serve members by enhancing their knowledge of public relations and providing access to professional development opportunities.

PRSSA is an extension of the professional organization, Public Relations Society of America (PRSA). Students that are interested in public relations, communication, journalism, or marketing usually get involved in PRSSA. Members have the opportunity to enhance their education, broaden their networks, and launch their careers. Ultimately it helps bridge the gap between college and a public relations career.

Here are some of the things our chapter does throughout the year:

Professional development - One of the best parts of being a member of PRSSA are the many professional development events and activities throughout the year. The Activities Committee plans company tours around the Twin Cities, networking events with local professionals, leadership retreats with the Minnesota PRSA chapter, guest speakers, resume workshops, and more. This year we went to Chicago for a weekend to tour companies and meet professionals!

Real PR experience - We have our very own firm called 'fusion' that works on public relations projects similar to what you would experience at a job or internship. It has real clients in the Twin Cities, such as Cliche, a clothing boutique in Uptown Minneapolis and Homegrown Lacrosse, a local non-profit organization. The philanthropy committee also has clients, but strictly works with cause-related organizations. 

Writing practice - Writing is a very important part of public relations and communications. The Link is our chapter blog in which members write blog posts about current events, job opportunities, and more. Check it out at http://mnprssa.blogspot.com/. Students also pratice writing for the web and social media within the internal and external communication committees.

Learn more about PRSSA at http://mnprssa.org/ or http://sua.umn.edu/groups/directory/show.php?id=631.

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