What a week! I just wrapped up my first round of midterms
for I-Core (Carlson's Immersion Core that most students take in the spring of
their sophomore year). I-Core is comprised of four classes--marketing, finance,
operations management, and strategic management. The goal of the curriculum is
to integrate these four strong business principles across all disciplines.
I-Core is intensive in both individual work and team projects.
What I love most about I-Core is how
easily you can see the importance that different areas of business have in
running a successful business plan. We have the opportunity to do a lot of
hands-on applications to reinforce this. For example, in marketing, we are applying
the principles we learn in class to a series of papers on Amazon's Kindle. The
paper is not just limited to marketing concepts. It includes details about the
financing of Kindle, its production, and the strategy behind the product. My
favorite I-Core project is an intensive, semester-long case study of an
industry comparison of Barnes and Noble and Amazon for my strategic management
class.
Another great thing about I-Core is
that it gives students the chance to explore different areas of business before
declaring a major. By the time students are expected to declare a major, they
have already taken classes in management, marketing, finance, accounting, and
operations management. I was fairly certain I was going to be a marketing major
before starting I-Core, and the enjoyment I have gotten out of my marketing
class has strongly confirmed my interests.
Academics aside, I-Core has also
given me the chance to meet lots of new students. Being with the same group of
students for all four classes allows not only for easy scheduling for class
projects, but also for the opportunity to get to know your classmates well. The
in-class activities and group projects have led to after-class lunches and
between-class trips to Starbucks with new friends. To me, this is just the
beginning to lasting friendships that are one of the great things about
college!








