At the end of last week's assignment, I ended up with five products ideas, these were:
1. Hands warmer gloves
2. Invisible heating pads
3. All-in-one coat
4. Pillow (stuffed animal) convertible coat
5. Heating Coat
The following chart was my Pugh Chart
I decided to go with the convertible pillow coat idea not because it had more +s than the other product ideas, but I thought it would have good market opportunity according to my survey.
When naming the product, I thought of using names that would be attractive to the kids, or somehow had relationship to the kids.
The names I was thinking of using were: babybear, bearkids, kumabear, and kumakids.
At the end, I ended up with the name Kumabear. Kuma was a Japanese word for bear, I thought it was fun to pronounce for the kids, bear was just too common to say. I also didn't want to call it Kumakids because it might become a product for everyone to use, I didn't want to make a restriction.