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March 30, 2009

NEAFCS Custom Resource Book Proposal Idea

Idea presented to generate revenue:
Proposal/Presentation: Custom Cookbook
The National Extension Association of Family & Consumer Sciences
Living Well: More than a Cookbook

Brief general information: Purpose and Scope
• To develop a marketable cookbook to promote the NEAFCS and provide its state affiliates with a product that can raise funds for their various projects.
• Create an excellent branding opportunity for NEAFCS—cookbooks provide permanent advertising that lasts for generations.
• Create a product that enhances and implements the mission of NEAFCS, educates and recognizes Extension professionals who improve the quality of life for individuals , families and communities.
• To market the FCS profession.
• To market the Cooperative Extension Service and Extension Service To serve as a reference book for families and young professionals
• To provide a revenue source for NEAFCS
• To provide a revenue source for state affiliates
• Target audience: NEAFCS membership, other non-profits, cookbook collectors, armchair cooks, families, and young professionals.

Manuscript Development:
• NEAFCS will develop a team that will work on the development of the cookbook.
• Recipes would be collected using FRP’s web-based recipe collection site.

Promotion and Marketing
Recommended Launch Date
• A launch scheduled for September 2009 to coincide with the Annual Session in Birmingham, AL.
• Presentation to Program leaders, Past Presidents, and Retirees
• Presentation to Membership
• Availability of pre-orders for delivery by November 15, 2009

Profit Projections:
25,000 print run
$25.00 Retail price

Example: 20.00 (state affiliate cost) – (cost) = 10.43 profit
10.43 x 10 books = 104.30 (gross profit per case)
10.00 per case (1.00 per book) shipping cost
94.30 (per case sold) returned to NEAFCS quarterly
At the print quantity of 25,000, NEAFCS would make approximately 9.43/book and the state affiliates would make $5/book ($50/case) based on the suggested retail price of $25.00

This is only a proposed revenue generation idea so far.
What do you think of the proposal? (There are additional details included in the formal proposal.)
Please share your thoughts! Thank you!

NEAFCS 2009 JCEP Affiliate Regional Roundtable Discussions

NEAFCS 2009 JCEP Regional Meetings Roundtable Discussions
(merged list from all four regions)
1. What are staffing budget issues for your state?
• Positions are not being filled
• Current staff is picking up empty positions ie covering more than one county/discipline
• Strong possibility of position cuts (FCS)
• State has a senior staff with a hiring freeze – 5% budget reduction
• Not tenured
• 5% reduction for 2009
• Regional staffing pattern
• It’s unknown what would happen with many positions
• Hiring freeze; $1 million increase last year; College had $2 million cut now probably more in July
• Major cuts to majority of Extension programs
• Hiring freeze – pending $1 million cut from Extension funding; not filling empty positions
• Some states need FCS educators
• State with a hiring “frost”  positions are not advertised outside the Extension System.
• 3% cut in ’09 – 11-13% in 2010
• Wyoming is advertising – no one is applying - wage increases!!! (no FCS applicants)
• Can’t fill positions for ag – Pay for Master’s Degree is an issue
• 2009 being careful – all travel and conf cancelled – 2010 is worry
• FCS program director position open apps being requested
• Look at centralizations rural communities would be program assistant (Bachelor’s with faculty in main sites
• Listing FCS as ½ time with County Director – little time for programming
• Loss of funding elimination of teams, staff asked to raise travel funds via charging for programs
• Extension not recognized at upper administration level
• Budget cuts – unknown at this point. Currently keeping open positions open. District Directors are asking Extension faculty contemplating retirement within the next 3-4 years to come forward
• Positions not always being filled with qualified, knowledgeable applicants
• Furloughs for university faculty and staff –MD
• 2-3 year reserve – OK
• Hiring freeze – AL,MD, PA, MS, KY, VA
• State rescissions – PA, NJ
• Line items for specialists – KY
• Freeze on out of state travel – MS
• Cost recovery – PA
• About 50% cut in Extension staff statewide - moving to specialization and regional work – LA
• Cornell – 10% cut, 5% 2009 & 5% in 2010- NY. County staff varies widely.
• Staff reduction through attrition – ME Early outs

Action steps: State/faculty asked to re-evaluate impacts and outcomes for clientele. Demonstrating to elected officials the value of Extension; making them more aware. Visiting with the elected officials all the time and not just in times of budget crisis

2. How does your state use technology for extension programming, etc)

• Webex
• Meetings through eLive (e.g. Blackboard)
• Interactive videos & training
• Videoconferences
• Adobe connect – Breexe and Skype – Phone Conference
• Polycom
• Programs available on DVD/CD
• Doodle, Moodle
• Meeting Place
• Email to families
• eBlast
• Internet – video streaming, ppts online
• Audio – Powerpoint plus phone
• Office web cams
• Electronic newsletter
• Gmail/googledoc google chat
• e-extension
• Add 4-H Newsletter to County Website
• Put county fairbook in sections on the county website – let families print off what they needs
• Statewide blogs
• Centra
• Video conferencing (Poly Com)
• Blogs
• Wimba, Centra, Elluminate, Adobe Connect
• Pod casting
• Face book
• Email newsletters
• Association websites
• Streaming video
• Conference calls
• Webcam, laptops
• YOU tube
• Wiki, skype, google tools
• eXtension
• using financial calculators
• PowerPay (UT)
• Blackboard
• TV Interact television
• Articulate
• CD/DVD for Better Kid Care
• Smart Boaard
• Doodle
• Some states/counties disadvantaged --- don’t have tech resources
Summary: Everyone is using some type of technology in the offices, but clientele maynot have it.
3. Give suggestions for resolving budget issues for NEAFCS sustainability
• Reduce management company costs
• Virtual conference – alternate years
• Give awards with out cash awards
• Hold annual conference at university or less expensive
• Skype – Breeze for committee and board meetings
• Freeconference.com
• Re-evaluate the services / budget we purchase and prioritize
• Sponsors for (national) meetings/programs – task force committees?
• Limiting payment of Past Presidents for Annual Conference
• Look at JCEP Regional Meeting Expenses
• Look at economical places to meet
• 1 JCEP meeting location in center of US
• Payless
• Meet alternate years
• Use technology
• Team with AAFCS and NEFCS for national conferences
• Continue with the electronic means of communication
• CD’s instead of paper, or web based instead of CD’s
• b.) Look for non-traditional sponsors, i.e. National Restaurant Association
• c.) Capture lifetime members
• d.) Fee-based web training – certificates. Perhaps through National mtg./conf.
• e.) Review travel of national officers
• where? How long? Is it necessary to stay the whole time?
• Meeting by way of technology/distance (polycom)
• Do they all have to go to everything?
• f.) Piggyback Association meetings ( ESP/NEAFCS/AAFCS, SNE)
• g.) need to retain members
• be aware raising fees –membership

Summary: Need to have state presidents make members more aware of National operations as some of the items mentioned we have already implemented.

4. How can NEAFCS recruit and maintain membership to continue as a viable organization?

• Professional development opportunities
• Scholarship $$ for professional development
• Student memberships
• New faculty orientation
• Incentives for new members (1st year dues)
• Award promotion
• Adaptation to today’s potential member needs
• Technology to make it easier to participate
• List serv among members to enhance familiarity and comfort with other members
• Try NOT to raise dues
• Keynote concurrent sessions must reflect divers FCS program subject matter tracks
• Strongly encourage new staff to join – assign an NEAFCS mentor
• Meaningful involvement for new members
• Celebrate service of all members
• State administration pay for 1st national meeting
• Benefits for promotion
• Learn about new programs in other sates
• Recruit more men
• Benefits – educational, fun
• Mentoring
• Non-traditional meetings – i.e. web based
• Combine with 4-H for meetings & education
• Lifetime members – retirees
• Strengthen State Association/pre-graduate & professional
• Scholarships for 1st timers to National Meetings
• Add membership categories to allow a wider array of membership (EFNEP, FNP)
• Revisit/revitalize NEAFCS/AAFCS connection
• Waive state dues for 1st year members
• Create a website of information for ASSOC. (i.e. What is NEAFCS?)
• Include state leaders in communications
• “How does it benefit me?”

Summary: Items in 4 & 5 might offer some opportunities for Professional Development. Items in 5 show many states working on similar topics so those states might consider a multi-state program/technology meeting using the NEAFCS funding opportunity.

5. Name some successful programs/projects in your state that could lead to professional development in NEAFCS

• Book/curriculum
• Small steps to Health and Wellness
• NEFS SSFPP Curriculum Trainings
• Horizons
• All 4 kids: Healthy, Happy, Active, Fit (obesity prevention)
• Youth Philanthropy
• “Kansas Saves” ) Part of America Saves) – Money Matters
• Sustainable Living/Living Greener in developmental stages
o Preconference – Are You Green?
• Grow Local/Buy Local
• On-line lessons and discussion boards – Cybertower.cornell.edu
• Developmetn of DVD’s and other media
• Breeze training on “ How to Prepare On Awards Application”
• Adapting teaching methods to distance education
• Intergenerational programming (Land Transfer)
• Energy Conservation
• Grow and Preserve Your Own Food from Garden to Table
• Indoor Air Quality (Radon, Mold)
• Worksite wellness
• Food Biotechnology
• Living Healthy – nutritional
• How to we partner better external and other FCS related orgs, business
• Balancing Work & Family; Over scheduling Kids- NH
• Financial Management – TX
• Managing in Tough Times – FL
• Saving Money for Emergencies –NH
• Dining with Diabetes – VT, WV
• Financial Management – VT
• Nutrition works –web based- NY
Childhood Obesity – An ecological Approach (Cont. Ed. Credits)
• Walk Georgia – GA
• Eat Smart, Move More; Families ESMM; Weigh Less; Cook Smart; Energize (adolescent diabetes prevention) – NC
• Water program – GA
• Parenting Apart; High School Financial Program; Home Buyer Education; Cooking for a Lifetime; Energy Conservation – TN
• Thriving in Challenging Times – Al
• Effective meeting leadership( Parliamentary procedure & boar management) – OK
• Weight loss series – KY
• Financial Smart Starts for Newlyweds – AR
• Second Sunday (closed road for physical activity – 1st year 70 counties participated ) – KY
• Mississippi in Motion – MS
• Active for Life – WV
• Water exercise, tai chi, self help through arthritis foundation – MS, AR
• Med-wise – AR
• Taking Charge of Your Health & Safety for Seniors – WV
• Reality store & poverty Simulation – MS, KY, VA
• Healthy, Wealthy, Wise – MS
• Get Real here is the Deal - AR

March 26, 2009

NEAFCS-MN Affiliate Executive Board Minutes


Executive Board Meeting Minutes
Thursday, March 5, 2009
Conference Call

I. Present: Becky Hagen-Jokela (President); Suzanne Driessen (President-Elect); Rose Allen (Metro Rep & Web Author); Kay Lovett (South Rep & Public Policy/Relations Chair); Colleen Gengler (Past President); Carol Ann Burtness (Secretary). Available for reports: Karen Shier (MEAFCS Liaison; Mary Caskey (Membership/Awards Committee Chair); Sara Croymans (75 Anniversary Committee Co-Chair).

II. Call the meeting to order: President Becky called the meeting to order at 9:05 a.m.

III. Business:
JCEP (Joint Council of Extension Professionals) Conference Report:
• Becky shared information and reflections from the recent JCEP workshop held in San Diego.
• Keynote: "Ethics in Today's Extension World". We are all living in a busy, constant world and leaders can and do have positive effect on ethics. Need to focus on doing the right thing at the right place. One of the ethical challenges faced by Extension educators is individual decisions meshing with organizational decisions. Extension is also faced with making impacts along with meeting needs of clientele which may present ethical issues.
• State-Sharing: Many states are facing and dealing with budget issues. Many states are utilizing various forms of technology to meet as an organization and conduct educational programming. Many states are trying to maintain current staff and recruit new members to the association.
• NEAFCS is proposing a project to promote NEAFCS and generate revenue for states and the national association. Project: develop a cookbook ($25) with resource information for consumers with each state providing recipes and consumer information. Lots of discussion at JCEP - positive and negative. The NEAFCS-MN Affiliate Board discussed the project. Becky will share information with the membership via blog and generate comments.

Treasurer's Report: Treasurer Cindy had sent a report of the current financial status of the organization.
• Net Worth (3/4/09): Total Assets ($18,051.25) - Total Liabilities ($0) = Net Worth ($18,051.25). Banking Summary (3/4/08): Total Income ($200.00) - Total Expenses ($2,457.50) = Total Checking (-$2,257.50).

Committee updates: President-Elect Suzanne encouraged committees to provide feedback about their work.

Professional Development: Suzanne shared information from the Committee:
• Professional Development Day will be held May 1. Theme: Diversity. Agenda will include a panel discussion; Celebration of the 75th Anniversary; Sharing of the recent Mexico and Brazil trips by members.

Awards/Early Career Award: Committee Chair, Mary Caskey provided a report.
• As of March 5, 10 awards in a variety of areas were submitted for review. Final day for awards is March 6. Additional information will come from the committee.

Membership: Mary Caskey reported on current membership.
• Current: 32 members.

Public Policy/Public Relations: Committee Chair, Kay Lovett provided a report.
• The Committee is developing a fact sheet or talking points to share with members when visiting/talking with state/federal legislators. The Board encouraged the Committee to develop the materials and attach to the association's blog.

75th Anniversary Committee: Committee Co-Chair: Sara Croymans provided a report.
• A sub-committee (Kim Asche, Jan Gilman, Phyllis Onstad) is planning a celebration at the May 1 Professional Development Day. Retirees will be invited and a time for sharing will be planned.
• Shirley and Rosi are compiling a written history. If you have any photos or information, please send them to Rosi and Shirley.
• Rosi is reviewing old scrapbooks and developing a timeline.

Minnesota Representative at PILD (April 27-29, Washington D.C.):
• Jo Musich will represent Minnesota. Becky reviewed the finances to support the trip. $500 is available from Dean Durgan for financial support. Becky asked if monies allocated for the Pres-Elect to attend JCEP which were not utilized, to be for financial support. M/S/P (Carol Ann and Rose): $500 from NEAFCS-MN Affiliate be allocated to support Jo Musich's attendance at PILD. The money will come from the budgeted $650 for the President-Elect to attend JCEP. Becky will share the information with Jo.

Dues Payment Policy:
• The Board discussed membership, committee involvement and dues payment. Becky will review the discussion with the Membership Committee and ask them to follow-up.

IV. Thoughts from Karen Shirer, Associate Director-Family Development and Campus Liaison to NEAFCS-MN Affiliate:
• Family Development Conference - March 23-25. Theme = How do we respond to the economic crisis? This is a staff inservice that will provide background information; suggestions for modifying our education to meet the needs of crisis/change; evaluation; strategic prioritizing; how to be flexible during this crisis; program area meetings; and "a little bit of fun".
• Strategic Priorities: Sharing at the March conference with priorities for the next 1-2 years.
• Performance Appraisals in the Future: Align performance process with promotion criteria. No raises for this year - questionable about raises for next year.
• Budget: The federal stimulus monies will have a positive impact on the state budget. For now, Karen doesn't know the budget for next year but the administrative council is encouraged to look at 5-8% scenarios which will contribute to some "pain" with some changes we will like and some we won't like.
• Question from Board to Karen: How do we support each other during this budget crisis? Karen is reading a book ("Fear and other Unintended Requests". There are opportunities that can come about with change. This is a time to look for positives (i.e. Dean Durgan is very good at managing finances).
• Question from Board to Karen: How do we position ourselves with our partners? Look at our current collaborations and partnerships and look for new or creative partnering. The current Farm Bill includes 40% going for agriculture programs and 60% going for Food Stamp program which may yield more educational programming opportunities for Extension.
• Karen was encouraged to add information to the NEAFCS-MN Affiliate blog.
• She encouraged the planning committee for the May 1 Professional Development to contact her for help and support.

V. Future Board Meeting Dates
• May 12, 2009 - Conference Call
• August 17, 2009 - Face-to-face
• NEAFCS Annual Conference (Alabama) - September 15-19, 2009
• MN Annual Meeting - ?October 12-13, 2009?

VI. Adjourn: 10:35 p.m.