As advertisers and marketers always want to know is how are people buying things. With the world of technology that we live in now, it is no longer just simply by going to the store and buying a product. New research shows that people are buying products more and more either online or on their mobile device. THis is valuable information as marketers can use it to better suite a product, or a purchase to these new ways of shopping.
This is a great example of why research has to always be done or companies will be left behind on how consumers are going about their shopping.