In class we have done a lot of discussion about traditional research methods, and of course these work great but sometimes you have to come up with new ideas. One person is doing hypnosis on focus groups to find peoples true feelings about brands. One thing research always want to find out are peoples true feelings about what ever they are researching. And sometimes things can get in the way, such as the means of of doing the research. However Hal Goldberg believes this new non-traditional way to ask people research questions works good.
if the results are good, this could be a new trend to do research, and of course you always have to find new techniques.