Web-Tracking Research Emerging From Surveys' Shadow

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Online has come and settled in our society, and researchers are figuring more and more how to get the best results and use out of the internet. New things are emerging such as web-tracking and analytic. It is no longer about how many visits a page gets, but how long the visitor stays, which sections are most viewed and how effective are the ads.

"One advantage of relying more on web tracking and less on surveys, he said, is to counter a growing trend toward longer, more-involved surveys time-pressed, survey-weary consumers often hate to complete. "

http://adage.com/article/cmo-strategy/online-research-confuse/142811/

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This page contains a single entry by alna0009 published on December 4, 2012 1:27 PM.

Will Social Media Replace Surveys as a Research Tool? was the previous entry in this blog.

Online Research: Don't Confuse More With Better is the next entry in this blog.

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