Web-Tracking Research Emerging From Surveys' Shadow

Online has come and settled in our society, and researchers are figuring more and more how to get the best results and use out of the internet. New things are emerging such as web-tracking and analytic. It is no longer about how many visits a page gets, but how long the visitor stays, which sections are most viewed and how effective are the ads.

"One advantage of relying more on web tracking and less on surveys, he said, is to counter a growing trend toward longer, more-involved surveys time-pressed, survey-weary consumers often hate to complete. "

http://adage.com/article/cmo-strategy/online-research-confuse/142811/