The two problem statements I chose to convert were:
Mike (the anti-enthusiast) needs a way to feel confident in biking in the winter because he fears being cold and the potential dangers.
How might we make non-winter cyclists more inclined to bicycling in the winter?
I gave some explanation behind this to my participants, saying that some common issues are that they think they will be too cold, that it will be dangerous, and, for the most part, they just don't try it and assume it is best to use other modes of travel.
Guy (the guy behind the counter at VB&T) needs a way to keep aware of his surroundings because he is forced to bike close to traffic in unsafe conditions.
How might we make winter cyclists safer or feel safer.
This came with an explanation that winter bicyclists have safety concerns such as running over ice and having excess snow on the sides of the streets that can force them to have to ride closer to the car lanes.
As for the group of people...I had originally asked 7 people (actually 9, but two were out of country) 6 days in advance. After hearing back that some were busy and others could help me out, all but two ended up flaking. While I frantically asked around for others, and not having access to the people I know from class, I ended up with two friends and a monkey to take part in my brainstorming:
While few in numbers, I was assured by my stormers that they were likely crazy enough for at least 4 people (apparently they were under the assumption that crazy was all you needed for brainstorming).
My participants (but for the lazy monkey) had come prepared with a few ideas based on the HMWs, as I had asked them to. Before beginning the brainstorming, I initiated a few of the warmup games. These included zip zap zop, and the samurai sword game. I chose those two mostly because it seemed funny to play with only 3 people (monkey ended up acting like a total jerk and didn't even participate in these). I also had them come up with some bad ideas for either idea, some favorites were:
If you don't like to bike, try a unicycle! (Half the wheels, half the work?)
As for creating an inspirational warmup, I had them draw sketches of an idea in 10 seconds, and had the other person come up with the label without an explanation. A few of these included:
Unfortunately, lazy monkey just sat around and twiddled his thumbs for these portions.
Now, finally, the actual brainstorming. Throughout the two sessions, I used various methods from class. I gave out lists of words, ideas for personas to take on, dark chocolate, and shouted the amount of time left as inspiration (the last one may not have been from class...). Each session was timed at 20 minutes. The first session was for How might we make winter cyclists safer or feel safer. For this session ended up with an IPM of 0.9. This showed that though very few people were involved, the rate at which ideas were generated was pretty top notch!
We ended up sorting these into categories that went along the lines of: modifying the bicycle, communal effort, infrastructure/control beyond self and the bike, wearable accessories, wireless tracking/alert technologies. The top 5 from this were:
The second session was for How might we make non-winter cyclists more inclined to bicycling in the winter? This session ended up with an IPM of 0.925. Again, top notch!
These were sorted into: Propaganda/campaign, Financial or other incentives, Added play value, communal cooperation/programs, Increased comfort. The top 5 were:
Overall, some decent storming was accomplished! I may trick more people into further storming at a later date to generate additional ideas (and I will probably not ask lazy monkey back).