Seeing how the Internet and social media play such a large role in the lives of many Americans, it's no surprise that both President Obama, and Republican candidate Romney both have lavish campaign websites. Each candidate's website is a reflection of himself and his promise to Americans. Yet, while each site looks similar at first glance, they are very different.
Mitt Romney's website gives viewers the facts in a clear and concise way. One of the first options that is presented is a layout of Romney's presidential plan, including an extensive document outlining his economic reform plan. Basic candidate information and a condensed biography of Romney are also available. As this is election week, a significant part of the site is dedicated to voter information such as where to vote, and how to register for an absentee ballot. Romney's site is laid out in a fairly basic way, with a large picture of the candidate splashed across the top of the page.
Barrack Obama's website has a much more interactive layout that Romney's site. It allows viewers to watch video streamed straight from the home page. The bottom of the page is similar to a blog in design. It is arranged in chronological order leading up to Election Day. Like Romney's homepage, the top of the site features a large picture of the President. Unlike Romney's site, Obama's factual section has more information on why not to vote for the Republican Party. It does a better job of presenting factual information about the Democratic and Republican agendas side-by-side.
Overall, I think the Obama website is a much better site. It is easier to navigate and more user-friendly. It also gives viewers campaign facts in a much more understandable fashion than Romney's site. In addition, the videos and blog layout of Obama's site gives it a more interactive feel that I think relates more with young people. Romney's site needs to be less formal. It seems rigid and tough to decipher what his actual plan is (if you are completely uninformed that is). Nevertheless, the point on a campaign website is to inform the uninformed in the fastest and most efficient way, and this is what Obama's website does.