Advantages of Secondary Research

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Taking the time to gather credible secondary research has many benefits for a researcher. Secondary research allows researchers to gain a deeper understanding of the intended research, and avoid mistakes that have been made before. Additionally, secondary research can prove to be cost effective, easy to access, and instrumental in crafting research questions in the most effective way possible. Secondary research can also be used to design alternate primary research methods, and in some cases, answer the original research question.

Overlooking research that has already been conducted is a mistake that can easily be prevented. When crafting a research question, it is likely that studies and surveys have already been conducted on the same research topic. Using these past research studies and surveys can save a researcher time and money. Secondary research is an invaluable research tool. The following article elaborates on the effectiveness of secondary research and also outlines additional techniques for gathering secondary research.
http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-low-cost-secondary-research/secondary-research-advantages/

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This page contains a single entry by anken020 published on November 8, 2012 5:35 PM.

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