Reuters 2012 Digital Report

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The Reuters Institute for the study of journalism released its 2012 digital report, which conveys new insights about digital news consumption around the world. The results showed that people in the US and the UK are more likely to view economic and business related news, and that they are also more likely to view news online than people in other European countries.

The survey methodology used for this study is available via the link below. Being an online survey, the methodology report admits that older people's consumption habits are under-represented. The study would be validated by including the responses of the older population. This could be accomplished by adding a phone interview survey for older people who don't have Internet access and thus are unable to complete the original survey. The contrast between the original results and the results from an older population would be interesting to compare, and it would give the findings more credibility in the research world.
http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/Publications/Other_publications/Digital_Report_Methodology.pdf

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This page contains a single entry by anken020 published on November 21, 2012 5:45 PM.

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