December 2012 Archives

Self-Efficacy Survey

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I found this survey (which my girlfriend sent me) most interesting. I wasn't actually able to fulfill the survey because I didn't fit the requirements, but the wording of the introduction section was very professional. The questions in it are mostly likert and semantic differential scale questions. The sensitivity of the subject matter warrants this. The survey also was successfully arranged in a funnel format, with broader questions at the beginning and more sensitive questions at the end. This way, no one taking the survey would be offended by the questions asked, and they would be more likely to answer the questions in a truthful manner.

Hello everyone,
I am developing a scale to measure financial self-efficacy of women who have experienced relationship violence and seeking participants to take my online survey. This study has been approved by the University of Minnesota's Institutional Review Board (IRB). Participation is completely anonymous and no identifying information will be recorded. It takes less than 10 minutes to complete. I would also greatly appreciate if you could pass this to your network.

Would the study be a good fit for you?
This study might be a good fit for you if:
· You have experienced domestic violence or dating violence
· You are 18 or above
What would happen if you took part in the study?
If you decide to take part in the study, you will be asked to take an online survey about financialself-efficacy, which takes less than 10 minutes to complete.

UFOs and Poor Survey Design

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A recent article from US News featured a survey from National Geographic that asked Americans if they believe the US government withholds information about UFOs. Being interested in the prospect of extraterrestrial life, I was pleasantly surprised to find that 80 percent of Americans agree with me - that the government is covering it up. However, after looking more closely at the survey itself, i found that this 80 percent does not reflect the broader US population. Only 1,100 Americans were sampled!! This is not a large enough sample size to make generalizations about whether Americans believe in this controversial subject. The catchy headline of this article draws readers in, but the small sample size invalidates the survey.

Including more people from a broader demographic would help validate the results of this survey. Additionally, it would be helpful to include some qualitative results such as interviews or focus group summaries. Simply including survey data is not sufficient in this situation.

Diverse Learning Survey

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I was recently asked to participate in a survey which was designed to find out about the different academic experiences that college kids have during their college careers. Below is the invitation to the survey directly from the email that i received..

I like the way the questions in this survey were worded. They are not misleading or spontaneous in ordering. This survey was well-designed and this makes it easy to complete. I also feel that the way they ordered the questions helps people taking the survey provide more rational responses.

The University of Minnesota Twin Cities is participating in a national survey about college students. Conducted by the Higher Education Research Institute at UCLA, this survey asks your opinion on many items relevant to examining the impact of college. Every year, students from college and universities across the country are asked to participate in the same survey. It asks about your academic work, your interaction with faculty and peers, your participation in campus activities, your perceptions of the climate on campus, and your use of campus services.

Results from this survey are used by faculty and administrators at the University of Minnesota Twin Cities and by higher education researchers to understand and improve the undergraduate college experience.

A random drawing of survey respondents will identify 30 winners to receive gift cards worth $50 from the campus bookstore.

The website for this survey is:

Primary Market Research

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The attached article stresses the importance of diversifying primary market research. Including both quantitativ and qualitative methods is only the beginning in providing your client with the most efficient market research analysis.

This article details the diversifying process in survey research. Simply creating one survey and administering it via a single media outlet is usually inefficient in the market research field. Instead, it is important to construct multiple surveys with a similar theme that can be administered via multiple media outlets. This way, more people can be reached, results can be generalized, and results can also be coded in a more efficient fashion. By adhering to these primary research guidelines, research analysis and interpretation become much easier.

About this Archive

This page is an archive of entries from December 2012 listed from newest to oldest.

November 2012 is the previous archive.

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