In my visual artifact it is a cigarette ad for the misty cigarette company. In the ad it shows a woman smoking a cigarette and smiling. The wording around the lady says "Slim and Sassy." In my perspective the company put the word slim in their ad to make mostly women think they can become slim by smoking these cigarettes because they believe a lot of women want to be slim. The colors are brighter colors like pink and a brighter blue to catch their readers attention. The lady's face has a smile on it as well which tells the readers that you are happy while smoking this certain cigarette. The woman in the ad isn't just some random ordinary person they put her in it to make people think that the smoking of those certain cigarettes allow you to look pretty.