Every year, Give to the Max Day works hard to help rally support and raise a lot of money for non-profit organizations and schools in Minnesota in only one day. After donating on Give to the Max Day, I received an email asking me to take their donor survey. The purpose of this survey was to get my feedback regarding my experience on Give to the Max Day.
1. Contacting me through email was an efficient way to get my attention. Since the survey was right at my fingertips, I could complete the survey at my own convenience. This survey could be administered quickly, flexibly, and inexpensively. Also,they can present audio, video, or graphics with their survey. Another advantage with emailing surveys is that results can be analyzed in real time as respondent data come in. Disadvantages with using email surveys results reflect the views of those who choose to respond and may not be scientifically valid. Another disadvantage with this survey is that they may not know who completed the survey.
2. With this survey, the Give to the Max team offered a chance to win a $100 GiveMN giving card. This incentive caught my attention, and definitely sparked my interest to complete the survey. The Give to the Max team probably created this incentive to improve the response rate.
3. Most of the survey questions were dichotomous questions, yes or no. They were asking questions to learn how I knew about Give to the Max Day, as well as my previous donating experience through their organization.