Research regarding black Friday purchases this year showed that more people were buying electronics for 50% off, and mostly for themselves. More tech buys are shopping for themselves rather than Christmas gifts on black Friday.
Consumers put more time into technological purchases than other convenient goods.
"Forty-four percent of tech purchasers did research on their potential purchases while they were shopping on Black Friday versus only 24 percent of all shoppers. And 76 percent of tech buyers, a number on par with the last two years, did their buying research before they ventured out over the holiday weekend compared to 58 percent of overall consumers." This shows that more and more people are consuming more technology, and doing their research beforehand. With the increase in technology prices, it isn't much of a surprise that more people are waiting in line and joining the rush to get a good deal on their electronics.