So how can I leverage my social media qualitative research?
This article gave good insight on how to handle social media research. So many people are on social media today. I know that it is very rare to meet a college student, or even a high school student that isn't on Facebook or Twitter. The power in reaching audiences through social media is incredible, especially as marketing toward the college age generation is getting harder and harder.
One awesome thing about social media research is that it is all in front of you in real time. You can see the data as it is coming it, and you can check out the data from months ago. This gives you time to act quickly and find out what is relevant and meaningful to your audience. Listening to what audiences have to say on social media is important for your business because it gives you a look into what your market is looking for.
Social media revolves around community, which means businesses need to make themselves a part of the community. Researching the type of culture and language used on social media is important for understand you audience, and how they interact. This will help you interact with your audience, which ultimately tells you how are going to respond.
Although facebook insights and research are crucial, it is important to not forget about traditional research outside of social media. Not everyone, almost though, are on social media. You are missing a large market of people that do not use the internet as often as most of us. Always implement traditional qualitative research before making any decisions.
Social media is more than just a trend. Bigger corporations are slowing moving in adopting social media, but everyone better act quickly because social media interaction will change how brand market themselves and their products.