What you don't know can hurt you - well, your project.
There is a black hole in both qualitative and quantitative research. If you want to have sound research tactics and research results, it is crucial to ask every question possible along the way that may affect your outcomes.
Reading this article was interesting as a student because it pointed out every little thing researchers need to do to have accurate results. This article talked about the research field in general: focus groups, panels, surveys, etc. It's talking about how every single aspect, boring or interesting, is important for your research. Research is to be a collaborative process. Every choice you make, what you are studying, who you work with, how you conduct the study; every step is important to obtain trustworthy results.