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January 28, 2009

Color me badd.

swatches.pngWhen selecting your *one* primary color for the logo re-design project, you may want to use Pantone (R) color books or other pre-defined swatch palettes to help in your selection process.

See how to view these different palettes, including Pantone books

If you create your own color through a CMYK mix, be sure to create a spot color swatch, using the following process.In the screen that appears, be sure to change "Color Type" to "Spot color" (default is "Process"), which will create a spot color for you in your swatches panel.

January 24, 2009

Blogger time

As you start to set-up your blog and get in the habit of documenting your process, here are some highlights from last semester's GD2 student blogs:

(Note: Entries are in reverse chronological order (like most blogs), so if you want to start at the beginning, you'll have to navigate there.)

blogger.pnghttp://alyssastrand-gd2.blogspot.com/

http://elliesketchblog2.blogspot.com/

http://3352progressions.blogspot.com/


January 20, 2009

The good, the bad, and the ugly

Bad logos are all around us. But it's not sufficient to just call them bad – you need to be able to clearly and succinctly explain why they fall into this dreaded category. While some logos may simply be aesthetically displeasing or simply difficult to read, others are unsuccessful for deeper reasons (i.e., conveying a promise of community service when the company has no community outreach sector).

Picture 3.pngSometimes, looking back at logos we've designed can be inspirational and informative as well. In his blog, Speak Up, Brooklyn-based graphic designer and writer Armin Vit sorts through his rejected logos . . . and creates an engaging piece of information design in the process.

Read Armin's post, 100 Unused Logos and What they Reveal about my Design Inclinations >

Me, my brand, and I(dentity)

Why do we create logos? At the most basic level, a logo signifies ownership, while individualizing that 'owner' – be it a company, a service, or an individual. Logos employ all forms of representation (abstract, literal, metaphorical, etc) to convey what this owner signifies. Eventually, a logo can build into a complete identity system that tells a larger story about the person, place, or thing it represents.

Picture 1.pngAs you keep a process blog this semester, chronicling the journey of identity exploration, consider how this blog is an extension of your identity – and how you can tell your viewers a bit about yourself in the process. You are each familiar with your own identity and understand different ways to convey this (clothing style, music preferences, etc.). Instead of designing a logo for yourself (which can be an endless task for designers), create a mood or style board (a collage of interesting images/typefaces/colors/styles that speak to who you are and how you'd like to be represented) that can be used as imagery on your blog.

More info on mood boards:
http://www.design-skills.org/mood_boards.html
http://www.lifeclever.com/5-reasons-to-design-with-mood-boards/