Hot topics
Now that you have been assigned your 'topic' or category to help you focus the creation of your company, start to familiarize yourself with the current conditions in that particular portion of American (or global) culture. Figure out what portion of your category interests you and focus your company around that idea.
Education
http://www.edutopia.org/
Human rights
http://www.hrw.org/
Finances
http://www.kiplinger.com/
http://www.forbes.com/
http://www.marketwatch.com/
Housing
http://www.hud.gov/
Any others? Post them as you find them!
Comments
Another good site I just found is http://trendwatching.com/trends/
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