Like water for chocolate.
Mastering the metaphor may be the key to some great logo ideas. Understanding the idea of a metaphor is critical to using it. George Felton's HOW article, Master the Metaphor, helps to explain the different types of metaphors (pure or fused) and different ways you might come about some visual metaphors for your company. The 'metaphors in a grid' exercise we did in class should get you thinking, but this article has great tips as well, including:
Put your client's product (or the benefit we derive from it) into these formats to help you make connections and create images: "It's like a ____."
"It's like a ____ for your ____."
"Think of it as _______."
"If it were a ____, it would be a _____."
If you called the product something else, what would it be?