Visual weightlifting
Powerful symbolism can speak volumes and carry your product, company, and service to success. Understanding how humans use symbols to sort through visual information is critical to creating a simple, memorable, and unique logo symbol. Maggie Macnab analyzes two logos you are likely to be overwhelmingly familiar with: Apple and IBM. These two symbols cater to completely different audiences and it is evident in the shape, form, and meaning they employ.
Read Ms. Macnab's article, The Apple Core vs. Linear Logic at aiga.org.