Jump if you're from 'Sconnie!
Everybody knows what Wisconsin is famous for: beer, cheese, the Packers, and of course cartwheeling men! The governor just revealed the new state logo, much to the dismay of myself and others.
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March 23, 2009
March 9, 2009
And the winners are . . .
ReBrand's list of 2009 award winners for redesigned identities is now up! They showcase the original identity, the redesigned version, and some results as well as a summary of the process and results.
In the 2009 Best of Awards, check out ICFJ's redesign for its color palette and business system, and LOVE 146 for its complete overhaul– from name, to story, and overall emotional quality. Awesome.
The story of a brand
What does origami have to do with athletic apparel? The history and greater story of the ASICS brand is told in an incredibly imaginative and captivating way– all through the universally inspiring medium of paper.
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
More resources
The following have been added to the links on the right (Blogs of interest), but I'll mention them here as well:
21 color palette tools: A list of online color choosing tools
Logo of the day: http://logooftheday.com/
Brand New: http://www.underconsideration.com/brandnew/
Logo Design Love: http://www.logodesignlove.com/
March 4, 2009
What's in a name?
David Airey is a Northern Ireland-based logo designer with an extensive portfolio and an affinity towards process. Upon perusing his site, I stumbled upon the logo design for Miskeeto, a socially-minded web design firm. Not only is his process interesting (he reveals his process for each piece in his portfolio), but the name is fascinating as well:
Miskeeto is dedicated to working with clients ... to improve the world in some way. The company name, in fact, comes from the quote, “If you ever think you’re too small to have a big impact, try sleeping in a room with a mosquito.”
March 2, 2009
Styling Google
Apparently, style guides can exist more than in just paper or digital form. Meet Marissa Mayer, Google's in house styler, who ensures that every piece of information Google puts its name on is consistent with its brand identity and message. Whether it's "avoiding first- and second-person pronouns" because it sounds like Google is "picking words for [its users] or avoiding "gray-on-gray text" or italics because they are hard to read on screen, Ms. Mayer stands guard as the reinforcer of Google's ubiquitous search engine and related internet tools.
While Google is known to modify its wordmark according to holidays or special events– today it is celebrating Dr. Suess's (Theodore Seuss Geisel) 105th birthday– it is otherwise stringent in its use of language, color, and style to keep its brand identity consistent and clear. Ms. Mayer plays an important role in this brand consistency, even if its means being looked upon as a "zealous copy editor or meticulous art teacher." While some question her plans for the future (is she leaving Google?), she is clear on one thing: "she and a team of designers are creating a style guide so that she can quit repeating herself." Get the point?