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April 19, 2009

Set your standards

As you prepare to compile and design your company's standards manual, you will want to look around for inspiration. Today, many graphics standards manuals are available online– a perfect place to host design guidelines that will need to be accessed by a variety of people inside and outside of a company. This also helps to ensure that anyone who is using and implementing your identity can do it correctly– given that your style manual is easy to read, navigate, and apply.

nycStandards-thumb.pngAn interesting historic example that can be found online is the New York City Transit Authority Graphics Standard Manual, documented in these photographic details. Unique to this standards manual are factors such as height requirements for signs, type spacing for particular signs, and reversal guides for the symbols.

ucla1-thumb.pngA more typical style guide can be seen in the UCLA standards manual (.pdf), developed in 2004. It outlines the importance of a clear and consistent identity for a university of this size, as well as proper color uses and size requirements.

Read pp. 101-111 in your text and browse online to see examples of other unique standards manuals. Post at least one inspirational guide on your own blog.

April 2, 2009

Looking for a job?

Applied Environmental Solutions is looking for a graphic design student to help create a brand for the organization. AES is a non-profit student organization dedicated to reducing CO2 emissions by applying technology. We are currently working on electric vehicle projects, but are looking to tackle energy efficiency in a more general way. To do this, we need to expand our presence by establishing an AES logo, theme and/or brand. If you are interested in volunteering for our cause, please contact Matt Oehrlein at oehr0008@umn.edu. This is an excellent chance to meet new people, get involved on campus, and build your portfolio!