Digital meets handmade
Despite the incredible advances in technology, fine crafts like typesetting and letterpress still hold a certain aesthetic appeal. However, because of technology, we can create digital designs that are output to polymer plates and print them in a similar process, using a type-high (0.918") form to create a relief print. This relief process is what gives letterpress printed pieces their tactile quality, an element not replicable through offset printing.
For your final project, we will be using the New York based companyBoxcar Press to make polymer plates which we will use to create prints on a Vandercook press. As with any craft, understanding and being sensitive to the process is integral to the success of the final piece. Not only should you understand the technical aspects of the process, but also consider the strengths (and weaknesses!) of the technology when conceptualizing your piece.
For the Greenway promotional piece, a major consideration is how the final piece will be distributed and mailed. There are many specifications regarding what and how things can be mailed. The Addressing and Mailing Dept. at the University is a great resource for information surrounding these issues, including size and format regulations:
Plotter information






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