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06 Term Project Graphic Style Planning

As Ozayr has stressed in class on numerous occasions, and Design Fundamentals I hammered in pretty firmly last semester, the ability to present your work in a clean, aesthetically pleasing fashion is a necessity for designers. Allan Chochinov in "1000 words for design students" asserts, "And no matter how good a designer you are, without a certain level of presentation skills, nobody will ever know."

Photographer Janet Killeen, "known for capturing topics of social importance around the world", put together a very powerful, clean, and nice-looking web site design. The image below is her web design included in her e-portfolio on Gravitate Design Studio's website. She indicates in the caption that "The challenge was to do something very edgy and unique, but not allow the design to overpower the photography." I really like her emphasis on strong, anthropological inquiry through photography in documenting a social issue. She brings viewers into a too-close-for-comfort view of an issue of social justice, which is a successful attention-grabbing technique. Our group, in our attempt to document applications of sustainable architecture in low-income urban housing, could take her photography-based graphic layouts as primary inspiration in considering the graphic style of our presentation.

Jay Gandhi and Kevin Egan's advertisement for US Airways featured in CMYK Magazine is a bold, crisp, and clean. The bizzare reversal of the ordinary (flipping the United States map upside down) not only catches the attention of the viewer, but it makes a strong statement. In this particular case, it is making a marketing pitch, but the idea of creating an abstract graphical paradox is one that we could certainly use in our examination of sustainability and inner city public housing.

Goran Krstic's "Self Portrait" was featured as the cover art for CMYK Magazine Issue 38. Krstic is a student at Pratt Institute. What intrigues me about his graphic design is the highly abstract richness of the layout. It incorporates a vast palllette of varying color, lines, shapes, and textures in its bizzare narration of the artist's life. I admire his use of graphical metaphor to tell something about himself, and believe that we could employ a similar technique in telling the "story" of the once-thought-to-be bizzare marraige of sustainability and low-income housing.

The personal record collection of Clifford Soltze of Soltze Design Firm in Boston, struck me as interesting. The fact that a designer collects record covers for inspiration is a good indication that the graphic design of such are very valuable. Today, record covers have become CD covers and MP3 album icons, but have changed in their purpose very little. I have always liked the highly abstracted intellectually creative visual responses to the design problem of graphically representing a music album. Our millenium development group faces a similar challenge in graphically representing the complex issues of sustainability in urban low-income housing in one cohesive graphic presentation.

The cover illustrations and designs for Canada Law Book's legal resources catalogue, designed by "On the Water Communications," is featured on portfolios.com. What I really like about this graphic is the powerful juxtaposition of the natural (a leaf in this case) and the man-made (in this case, the intricate crafted golden ornamental plaque). It is not a dominance of either element, but a harmonious co-existance of the two objects to create one beautiful image. This is essentially what we're researching for the Millenium Development Project; the harmony of sustainability and urban low-income housing.

This proposed CD cover design titled 'Sharing Secrets' is a product of "Dancing Eyes Design." What I like about this design is the boldness and textural roughness of the image. I really think it could possibly translate into a good representation of our urban issue. The abstraction and complementary relationship of the image and supporting text is nice. Perhaps we could create a similar graphic effect when documenting the present conditions of low-income housing.

Nathan Brightbill's MLA (Masters of Landscape Architecture) Portfolio for the University of Washington College of Architecture & Urban Planning is a very nice composition. I particularly like this page titled, "Housing Design/Affordable Housing," as it is related to the topic of our term project. The page is layed out well; very professional, clean, and flowing. I particularly like the palcement of the title and short description of the prompt/design problem on the top bar. The plan and accompanying perspective sketch are also very clean and occupy the page well. I think that a layout similar to this would do the main slides/pages of our presentation justice.