It is understandable for graphic designers in Iran to be going through some difficulties due to the state of their country, along with what Farshid Mesghali says about Iran not having a society that cherishes a unified culture. Because their society is part rural and part newcomer city dwellers with rural backgrounds, while both have different cultural views and lifestyles. I could see how that would be hard to try and aim your designs at such varying audiences. Mesghali said that they have graphic design schools and colleges that visual communication is not taken into serious consideration, I found that quite odd. When he says that they are more concerned with creating graphic artists I thought that was justifiable. I thought it was wild that it was up to the designers personal taste while creating a advertisement with no priorities on communicative significance from the person paying for the ad to be made. In contrast, here in the U.S. I feel that designers most of the time have a strict amount of information that must be present in an advertisement to be conveyed to the viewers. The two types of graphic design Mesghali lists are sad to hear as a graphic designer, one being local; for domestic use which they neglect to think about and work on. The other is for participating in international contests, which is unfortunate that these graphic designers have to rely on engaging in international contests, which doesn't even mean that their work will be paid for or chosen. It is sad that their designs are not connected more to their community and have no real tie to any certain audiences. Overall, this article was very eye opening and I found out a lot about Iranian graphic design and their comparison/ contrast with Western design that I would have never know before.
Contemporary Graphic Design of Iran
TrackBack URL: http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/106664