A news lead gives the reader a preview of what the story is about. It provids the reader with enough information to know what the story is going to be about in one or two sentences. The news elements in the lead are the "who", "what", "where", and "when". These detail the most impotant aspects of a news story. Most news leads are hard news leads so they are straight forward, simple sentences that state the facts of the story. If a reporter chooses not to use a had news approach they may be writing a feature that calls for a more complex, attention grabbing lead.