Google posted on their blog today research that can predict the success and sales of smart phones. After analyzing their search results, they found interesting figures for phone companies.
Google found that 52 percent of "purchase-related searches" occur before the company
actually launches the product and that for every one million views a product's video receives the week before its launch, there is an additional 11 percent rise in sales.
What does this information do for phone companies? Well, the findings suggest certain trends within the industry and show proof that more people are researching phones than ever before.
For more on the findings, I encourage you to check out Tech Crunch's article.
Leave a comment