I started working on this assignment by choosing an archetypal existing product related to my winter sub-theme, holiday decorations. The product I choose is Christmas ornament, because it is hard to imagine Christmas tree without any ornaments. I applied SCAMPER technique to it, and documented everything into my designer notebook, as can be seen in the images below:
1. Fluorescent ornament, that charges in the light of lamps and then emits light when the light is off.
2. Candle holder that has a second function of an ornament.
3. Ornament that adapts pangolin's ability to wrap itself into a ball and then expand. The ornament can also be double-sided in this case.
4. An ornament that has an extra feature of being a terrarium for plants.
5. An ornament can be magnetic building blocks put to other use.
6. Really small ornaments for a small Christmas tree.
7. Pacman-style ornament that has 2 parts connected with a hinge.
Then I used TILMAG tool on Christmas ornament to generate more ideas. I created TILMAG matrix in Photoshop using images from the Internet to make it easier for other people to understand. I chose 4 important characteristics of a Christmas ornament to use: visceral attractiveness, good visibility (noticeability), lightweight, and means to be attached (to a tree branch). For the visceral attractiveness I chose several principles of design that can be applied to ornament: an anthropomorphic form (the Method dish soap bottle), use of saturated colors and special color combinations (in most of the images that I used), use of golden ratio (shell example), Veblen Effect -- a tendency to find a product desirable because it has a high price -- jewelry examples. The rest of the matrix is pretty self-explanatory.
From here I derived 2 more ideas:
After that I reviewed ideas from the blue sky brainstorming session, silly ideas from the week 2 assignment, ideas from using SCAMPER technique, one idea that I got from conversation with my sister when I was telling her what I am doing at grad school. And here are the 10 ideas that I like most: