For the concept selection assignment I used Pugh Chart to compare the 5 best ideas I chose last week. I was comparing them for 7 parameters as seen below:
From the Pugh Chart I got a winning idea: the terrarium ornament. During my market research last week I noticed that all of the terrariums out there are clear colorless glass. By adding some color I might make the design more compelling. A color LED light integrated into terrarium will make it more visible in the environment with muted light. Also, the terrarium will work better for displaying its contents.
I was using http://thesaurus.com/ dictionary to find synonyms to name an illuminated terrarium ornament. Several ideas I've got: Sheer Blaze, Sheer Rock, Sheer Spark, Flash Spark, Spark Tank, Blaze Tank, Sheer Christmas, Flash Spark, spark-o-tank,etc. Of all names, I like Spark most, and though this word is already used in names of several business and software applications, within Christmas decorations niche, there is no a product with this name. So, the name for the product is Spark. And here is the final sketch of my idea:
And here is the video with my 1 minute pitch: