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The kenwood ad speaks to a number of ideologies. First is that the users depicted appear to be fairly affluent; the man is dressed in a suit and the surrounding area is full of aesthetically pleasing food displays. It can be inferred that one must be middle or upper class to enjoy the product, or that having it will provide the illusion of happy and wealthy like the couple. It is also notworthy that the couple is a heterosexual one. Finally, there is the fairly blatant sexism manifesting itself in a number of ways. The most obvious is the 'wives are for cooking' message. Somewhat more subtle within the same text is that man is being refered to as the chef. Chefs inherently have authority over their cooks, and are teh ones to claim credit for a well-made meal despite doing very little of the actual work (work that the cooks are doing). So not only is there the message of men having an authority over women, it also makes the statement that women should be behind the scenes making everything work, but not receiving the credit. And last, there is the fact that the woman is holding onto the guy. This nto only reinforces the aforementioned power situation, but also implies that women need a man.
The moschino ad spends a lot of energy exoticizing people of color. While it is not necessarily bad that something is exotic, to portray a person or group of people as exotic reinforces that they are not familiar, not part of the norm; that they are different and do not readily belong with everyone else. This is done first by choosing a leopard skin outfit; the leopard being not only being an animal, but an exotic animal (specifically from africa). to continue with the animalization, the model is posed in an agressive sexual position. additionally, she is surrounded by rock star gear. lastly, the woman appears to be pictured as part of some sort of kit in a box. this is an obvious nod to the ideology that women and perhaps people of color as well, are simply objects and not wholly human.