Blog 7
The first advertisement for the blender is basically a testament to women in that time period. Women were the bread makers and men were the breadwinners. The saying “The chef does everything but cook- that’s what the wives are for� shows just how valuable women were in the kitchen. It also shows that women were only valuable for serving husbands and taking care of the housekeeping and cooking. The woman in the picture looks happy to serve her husband with such a fine kitchen appliance. I also like that in the corner it says “Im giving my wife a kenwood chef!�- wow what a nice gift? This kind of says that you’re a good husband if you buy your wife the finest cooking equipment to better serve you. Its like buying a slave a new tray to serve food to you on and calling it a Christmas present. The image also shows that you too can be that happy if your food is made with that mixer.
The second advertisement of the woman posing for a clothing line portrays African American women as being animalistic and a part of nature. The fact that she is tied to the wall with a look of pain kind of symbolizes how animals and African Americans are trapped in a white society where they are held back but the limits made by white people. Also, at the bottom it says “cheap and chic� which makes me wonder whether they are talking about the clothes or the woman? This is degrading. Also, she is held against the wall with her legs open and arms back which is somewhat sexual and provocative- maybe that’s what you need to be chic.