bashoGWSS1

The first advertisement for Kenwood Chef portrays this image or ideology that 'every man needs a woman in the house to care for his needs.' In this case, the woman of the house needs to know how to cook, and her husband will supply her with the appliances that are needed to fulfill that role. Of course, the male would be known as the chef, leaving the woman to be discredited for all of the work she has done. She plays a 'behind the scene' role. The woman, or wife, also looks very happy about what she is doing, like that is the role she is supposed to play and she is wiling in doing so. Obviously, this really wouldn't be the case, but it's used to make the appliance that is being advertised more appealing because it creates happiness and love in the household. The advertisement also states at the bottom, 'I'm giving my wife a Kenwood Chef' as if she should feel very lucky and privileged to have one of her own. Overall, it is showing how the woman provides for her man of the house and will accommodate all of his needs and wants with delight. I believe the ideology of this article relates to white, upper-class individuals, but also between the separation of where women and men 'stand' in the household.

The second advertisement for Moschino portrays an ideology of a black woman who is pinned down. She is being used for a display that everyone can look like. As we talked about in class, black women are related to animals or plants in advertisements. This is a prime example with the black woman dressed in a cheetah print outfit. The statement at the bottom of the article says, 'Cheap and Chic' possibly having a relation to the woman being of color, meaning that she can look good even though she has to buy cheap clothing. I think the ideology of this article is directed towards women of color and possibly lower class women who can't afford expensive clothing.