blog 7
The first ad plays on the ideology that women are objects and that it is the husband’s priority to keep their “objectified� wife in good working order. First, the ad clearly explains that The Chef the product being sold does everything and anything else that the Chef mixer cannot do and the husband dose not want to hassle with the “wife� is for that. The woman is leaning on the man in the ad almost waiting for him to push her “on button� to work and be perfect to help with his life and represent him well. This ad is clearly an ad that speaks to middle class, Western culture men and women. Like I sated before, the ad tells the man that his wife is an object and to the women it is the user manual on how she should act to be a “non-broken�, working, perfect wife.
The second ad exemplifies what we spoke about in class. That every or nearly every ad with African American women in it plays on the racial ideology that women of color are close to nature and represents them as animals. The woman is not only an animal she is also chained to the wall and tied up which can directly symbolize the racial slavery of the past. The ad is directly trying to address upper class Western women. I do think that it is ironic that it says cheap and chic with an African American woman tied to the wall. Not only does the ad seem to suggest that women of color are like animals that should be caged it also seems to call them cheap as well.