Blog Seven
In the Moschino advertisement the black woman is dressed as a cheetah stuck to the wall. A prevalent ideology that comes to mind when looking at this picture is African Americans being commonly portrayed as objects of nature in ads whether they are plants or animals. The fact that the ad says “cheap and chic� speaks down on black women because it infers that they can be chic but only if they are cheap as well. The ideology of African Americans being portrayed as nature or animalistic objects additionally speaks down to them because both of those things do not have choices in what other humans do the them, they have to take it. It’s ironic to me that they show the woman in the ad as the ideal “perfect� woman. This goes along with the Black Beauty Myth in which Riley states, “black women’s beauty ideals and experiences of body dissatisfaction are often different from those of white women.�
The Kenwood Chef advertisement demonstrates the typical wife ideology: women are expected to cook perfect meals for their husbands at every appropriate time. The wife in this ad appears to be standing behind her husband, with her hand on his shoulder reassuringly. These situations give males dominance despite the fact that they rely on their wives to cook. This demonstrates that if you are a wife and are unable to cook gourmet meals for your husband, then you will be unsuitable as a wife and ultimately fail.