Blog Seven
In Image number 1 the woman is being displayed as an object. She is attached to the wall making it look like she is some item being sold in a package, like a doll or barbie. She also looks like she is helpless by the position she is standing in. Giving the impression that women in general are helpless and need to be controlled. As an African American woman, she is wearing an animal print outfit. Many ads portray African American women wearing outfits with animal prints showing that they are wild and exotic and uncontrollable. It is showing the idea that she is an animal and not a human being. The wall she is attached to is pink making it more feminine and saying that is the color for women. By the type "Cheap and Chic" the ad is saying that this product is easily obtainable and also saying that women in general and specifically African American women are lower on the scale in our society.
The second ad is portraying a women and a man. The ad is for the kenwood chef. The text is saying "The chef does everything but cook. That's what wives are for." This text is saying that women are only used for certain things in life, like cooking. They are nothing better than an object in the house that do what they are told. It is showing that there are specific gender roles that men and women follow and shouldn't stray from them. The man in the ad is wearing a nice suit and looks professional. His back is turned to his wife and he is not looking at her. The woman is clinging on the husband, she had painted nails, her makeup is done, and she has a fake looking smile on her face like she is forcing it. This shows that the man is always in control and the woman is the desperate object of the household. The woman is also wearing a chefs hat which demotes her and shows that is her actual job in the house. The smaller picture in the corner which states "I'm giving my wife a Kenwood Chef," is also telling that the husband has control over what his wife gets or does. In this his back is also turned to her not looking at her and the wife is still clinging on to him even if she is facing the other way showing us that the woman needs the man.