Blog Seven
The first advertisement implies several ideologies. In looking at the text on the ad, the phrase "the Chef does everything but cook" tells us that men are clearly more important than women as they are doing "everything." The wives, on the other hand, are only good for cooking, so every man needs one at his service to satisfy all his food-related needs. Looking at the bottom of the ad, which says, "I'm giving my wife a Kenmore Chef," tells its audience that men have power over the money in the family and they have the power to use it to pamper their wives with cool new appliances. Also, in the image, we see the wife clinging to the husband's back. This implies that she is the more submissive of the two people and also gives the impression of a dependence on the husband. She is all made up, showing that appearance matters and wives are supposed to be cute. Both the husband and the wife are happy and smiling, showing that they are content with their relationship and the way their statuses tell them to act. This, in turn, makes everyone who sees the ad think that this how it should be since that couple looks happy.
The second ad has more subtle ideologies. The fact that the black woman shown is dressed in a leopard print outfit makes her resemble a wild animal. This ties her into the nature side of the dualism and even implies differences among women. Perhaps if a white women was shown, she would not be portrayed as a jungle animal since white women are more "domestic" and accepted. She appears to be pinned to the wall somehow, which shows that she has limitations and barriers restricting her. The phrase "cheap and chic" displayed at the bottom could imply what the woman's social status is. It makes a statement that all black women must need cheap clothes, which in turn leads to the assumption that they have a lower class status. The model in the ad has an extremely thin body and is very dark skinned, so it may also set beauty standards for black women.