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The first image portrays the ideology that wives serve as cooks for their men. This is the ideology that still exists in our society, but maybe not to the level it used to be when this ad was created. While the men (dressed up in a suit, very professional) work outside and act their job as breadwinners, women belong to the kitchen. The woman is objectified because it shows that the only thing she can do (limits her abilities) is to take care of herself and the man “that’s what wives are for�. She has painted nails, she has a lot of make up on, and overall she is smiling and the man is too. This portrays the ideology that women must look beautiful (even in the kitchen). This shows that the woman and the man have accepted their gender roles the way they are. The woman sees nothing wrong with clinging on the back of the man, and doing everything to satisfy him. Obviously this goes back to the old ideology that man are dominant because if it wasn’t for that man she wouldn’t have the house appliance at all because the man got it for her. He has control over her. He could also choose not to buy it for her.

The second image portrays the idea of not only how women should look like in general, but also the idea of dehumanizing black women. The women is tied like an animal, she has to be controlled otherwise she would be “wild� and exotic. She is also wearing leopard print clothes, which portrays her as an animal. This ad says more than that though. She is not just an African American she is also a woman, and she has to attract attention by revealing parts of her body. The body of a woman is objectified and that’s why the woman looks extremely thin. This ad also agrees with the idea that African American women are considered of less value than the “normal white women� since it says “cheap and chic.�