Blog Seven
Blog image 1 is an easy image to classify. It's obviously based off the racial idea of black during the Motown era, with big afro hair and leopard skin clothing, furthermore painted dark black much like the ads we saw in class to emphasis her skin color. It also uses a relatively attractive women who is so thin, one can see her ribs. She's also chained to the wall like a slave “tied� to his or her master, perhaps a reference to the past when poor black slaves were indentured to their masters. The ad appears to be exploiting stereotypes about African-Americans to sell sunglasses.
Blog image 2 also appears to be a reference to the philosophy of yore, where after World War II, women were expected to stay home and cook dinner for their husbands. Even with advances made in equality for women, this image of the “barefoot and pregnant� woman in the kitchen is still a somewhat pervasive view, especially amongst the upper class where women may not need to work to help support the family they are raising.
The ad pines that Chefs only run the kitchen and don't actually cook. The ad claims “that's what wives are for.� It's references what I said above, as well as a nod to the idea of men's dominance over women. It touches on the ideology that men go to college, get a job and make money for his family, while his wife stays at home, bearing and tending to his children. Judging by the picture quality of the ad, it looks to be around a time when women's right may have recently been obtained, perhaps sometime around the late 70's. I'm not sure if the ad has any racial commentaries, but it does seem to follow the image of the white family enjoying a good time, something not often depicted with black people in ads.