Week Seven Blog
The first image creates the ideology that the man is supposed to work outside the home and earn the money and the woman is supposed to stay home and cook for her husband. The lower righthand corner says "I"m giving my wife a Kenwood Chef," like he's doing her a big favor by buying her this appliance. The two are displayed as the perfect happy couple. He's in a business suit and she's all dolled up and cuddling up to her husband. This is supposed to be the norm for an upper middle-class white couple within society at the time of this ad. The ad is telling women that they should cook for their husbands and be pretty for them so when they come home from a hard day of work they have something to eat and a pretty wife to look at.
The second image portrays the black woman as animalistic with wild hair, the animal print outfit, and in the way she stands. Underneath her it says "cheap and chic," and it seems like they're aiming this ad to a black audience who may not have as much money. The woman is also tied or pinned up to the wall somehow, making her seem caught or helpless. This ad is definitely generalizing that African americans don't have as much money as white people do and need a cheaper but still stylish line of clothing.