Idea Selection and Pitch
To choose my final concept, I used a Pugh chart.
I found that the Christmas gift registry did not fit my needs very well, and that peer to peer customer service and amazon-style reviews and suggestions were only alright. My two concepts that best fit my goals were the employee contact app, and the augmented reality app.
To decide between these, I went mainly on feasibility; the employee contact app is significantly simpler, though both are completely possible with the right backing.
I found this section difficult, as we were told not to get too abstract with the name, nor try to be cutesy. Coming up with an interesting name that is also descriptive is something I struggle with.
I really like "[Store Name] Holiday Helper" in keeping with the winter/holiday shopping theme, however, I think this app has too much value throughout the year to market it as just a holiday thing.
I chose "Beacon" as a moderately meaningful name that doesn't just say exactly what it is. Depending on how it was marketed, this could be left as simply Beacon, or could become something like Target Beacon for better branding.
Elevator Pitch Video