March 2010 Archives
Here are my examples of contemporary design that appropriates past styles. I noticed that the herbal essences logo uses art nouveau pattern design and the paul mitchell logo borrows heavily from russian constructionism and s
wiss design.
I decided that my graphic for this poster would be a human heart. I chose an anatomical representation as opposed to the symbolic heart shape to get a sense of vulnerability or frailty and to provoke a strong reaction. The heart is made up of loose drawings of the major continents and the headline reads "2010 a time to heal our wounds" with the official headline finished at the bottom. I chose the headline which was originally going to be "time heals all wounds" after input from professor Gordon. I used helvetica because it is the most well-designed sans serif ever. I laid out the text to frame the graphic and and used very minimal color throughout the type and used a lot of white space surrounding the main graphic so that it would speak loudly as the dominant voice in the composition.
The article I found was in the most recent Adbusters magazine. The article Was titled Lifeboat Strategies and opened with a typographic illustration of a large o with a headline below that asks "Where are we taking this planet of ours? Are we too big to fail?" The use of simple type to illustrate and evoke the mood of the article was very provocative. I love the look of sans type with clean backgrounds as it is.
This was the first Adbusters I've ever purchased or read and it is nothing of what I expected. It's like super anti-everything to do with the establishment quo and uses some of the most amazing graphic design to spell out the messages in its angst ridden articles. I'll definitely be paying more attention to it in the future.
