The days are counting down to the holidays and many consumers still haven't found that perfect gift. A University of Minnesota expert who has some tips for busy shoppers is:
Mark Bergen, James D. Watkins Chair in Marketing, University of Minnesota Carlson School of Management
An expert in pricing and marketing strategy, Bergen points to brick and mortar stores instead of online retail to find last minute deals. He advises shoppers not to wait for the 'loss leader' deals traditionally seen around black Friday and right after Christmas, but to head to perishable items or those that will lose value once the holidays wrap up. He advises consumers to visit malls where they can see a wide selection very quickly.
To view or embed a video of Bergen discussing how to handle last minute holiday shopping, visit http://www.youtube.com/watch?v=cjiHN-X9GB0.
Bergen is a sought-after lecturer and professor with expertise on a multitude of topics related to pricing. His research has been featured in national and international media, including Time, MSNBC and NPR.
To interview Bergen, contact Steve Rudolph at (612) 624-8770 or skr@umn.edu.
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