April 2011 Archives

U of M Researcher Discovers Stereotypes Can Deter Consumer Purchases

By sara m on April 5, 2011 4:24 PM | No Comments | No TrackBacks

Study also finds scent of vanilla helps consumers feel calmer and more assured of their transaction

Continue reading U of M Researcher Discovers Stereotypes Can Deter Consumer Purchases.

Carlson Executive Education launches MBA Essentials program

By sara m on April 5, 2011 8:54 AM | No Comments | No TrackBacks

Five-week offering provides overview of key MBA subject areas

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Marketing Experts Available to Break Down Super Bowl Advertising

By sara m on April 4, 2011 4:33 PM | No Comments | No TrackBacks

Why is a 30-second commercial in Sunday's Super Bowl worth $3 million? How can viewers score the advertising winners and losers? And what role will social media play in the marketing game plan this year?

Continue reading Marketing Experts Available to Break Down Super Bowl Advertising.
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