U of M Expert Helps Explain Bad Behavior by Those in Power

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Research by Carlos Torelli finds certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs.

Arnold Schwarzenegger and the IMF's Dominique Strauss-Kahn are just the latest in a long line of celebrities and politicians who have found themselves in the news for behaving in morally reprehensible and self-destructive ways. While often dismissed as the result of some sense of entitlement, recent University of Minnesota research finds there is more to the story than meets the eye. So who are these power-holders who act against common norms and what makes them ignore obvious warnings about their actions? A U of M expert who can discuss power holders and moral behavior is Carlos Torelli, assistant professor of marketing, Carlson School of Management

According to Torelli and his new research, certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs, and hence, are less likely to see the warning signs that could prevent them from acting against common norms of public decorum.

To interview Torelli regarding how different cultural values can lead to varying power concepts, contact Steve Rudolph at (612) 624-8770 or skr@umn.edu; or Preston Smith at (612) 625-0552 or smith@umn.edu.

About Carlos Torelli
Torelli applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers' reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli's research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion.

Expert Alert is a service provided by the University News Service. Delivered regularly, Expert Alert is designed to connect university experts to today's breaking news and current events. For an archive and other useful media services, visit www.umn.edu/news. Views expressed by experts do not represent the views of the University of Minnesota.

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This page contains a single entry by skr published on June 13, 2011 2:54 PM.

New U of M Research Suggests Corporate Social Responsibility Can Backfire was the previous entry in this blog.

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