Research by Carlos Torelli finds certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs.
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Why is a 30-second commercial in Sunday's Super Bowl worth $3 million? How can viewers score the advertising winners and losers? And what role will social media play in the marketing game plan this year?
The days are counting down to the holidays and many consumers still haven't found that perfect gift. A University of Minnesota expert who has some tips for busy shoppers is:
Mark Bergen, James D. Watkins Chair in Marketing, University of Minnesota Carlson School of Management
The holidays are fast approaching, with many consumers still on the hunt for gifts. A University of Minnesota expert who has a word of caution for harried shoppers is:
Joel Waldfogel, Frederick R. Kappel Chair in Applied Economics, University of
Minnesota's Carlson School of Management