Carlson School For the Media tag:blog.lib.umn.edu,2011-03-24:/berg1366/forthemedia//13674 2013-01-14T19:29:11Z Movable Type Enterprise 4.31-en U of M Expert Helps Explain Bad Behavior by Those in Power tag:blog.lib.umn.edu,2011:/berg1366/forthemedia//13674.297113 2011-06-13T19:54:38Z 2011-06-13T20:12:11Z Research by Carlos Torelli finds certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs.... skr Research by Carlos Torelli finds certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs.

]]> Arnold Schwarzenegger and the IMF's Dominique Strauss-Kahn are just the latest in a long line of celebrities and politicians who have found themselves in the news for behaving in morally reprehensible and self-destructive ways. While often dismissed as the result of some sense of entitlement, recent University of Minnesota research finds there is more to the story than meets the eye. So who are these power-holders who act against common norms and what makes them ignore obvious warnings about their actions? A U of M expert who can discuss power holders and moral behavior is Carlos Torelli, assistant professor of marketing, Carlson School of Management

According to Torelli and his new research, certain types of power-holders may be more likely to ignore information that contradicts their internal desires and beliefs, and hence, are less likely to see the warning signs that could prevent them from acting against common norms of public decorum.

To interview Torelli regarding how different cultural values can lead to varying power concepts, contact Steve Rudolph at (612) 624-8770 or skr@umn.edu; or Preston Smith at (612) 625-0552 or smith@umn.edu.

About Carlos Torelli
Torelli applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers' reactions in a globalized economy and to uncover the underlying socio-cognitive processes for these reactions. Torelli's research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, self-regulation and persuasion.

Expert Alert is a service provided by the University News Service. Delivered regularly, Expert Alert is designed to connect university experts to today's breaking news and current events. For an archive and other useful media services, visit www.umn.edu/news. Views expressed by experts do not represent the views of the University of Minnesota.

]]> Marketing Experts Available to Break Down Super Bowl Advertising tag:blog.lib.umn.edu,2011:/berg1366/forthemedia//13674.284864 2011-04-04T21:33:56Z 2011-06-13T20:31:03Z Why is a 30-second commercial in Sunday's Super Bowl worth $3 million? How can viewers score the advertising winners and losers? And what role will social media play in the marketing game plan this year?... sara m Why is a 30-second commercial in Sunday's Super Bowl worth $3 million? How can viewers score the advertising winners and losers? And what role will social media play in the marketing game plan this year?

]]> Two experts from the Carlson School of Management's Department of Marketing and Logistics Management who can answer these questions and comment on what it takes to win when the game goes to commercial break are:

George John, General Mills-Gerot Chair in Marketing and Chair of the Department of Marketing and Logistics Management

John is a leading expert on marketing channels, high-technology and branding. His comments on pricing and branding issues have appeared in the New York Times, Business Week, Star Tribune and American Public Media's Marketplace.

To view or embed a video interview with John, visit http://www.youtube.com/watch?v=-uWdyuUSTq4.

Joseph Redden, Assistant Professor of Marketing

Redden's teaching and research focuses on consumer experience with satiation, variety and quantity. His work has been featured in outlets such as Psychology Today, the Star Tribune and the Vancouver Sun.

To interview John or Redden, contact Steve Rudolph, Carlson School of Management, skr@umn.edu or (612) 624-8770; or Preston Smith, University News Service, smith@umn.edu or (612) 625-0552.

]]> Pricing Expert Available to Talk Last-minute Holiday Shopping Strategies tag:blog.lib.umn.edu,2011:/berg1366/forthemedia//13674.284866 2010-12-19T22:36:33Z 2011-06-13T20:32:29Z The days are counting down to the holidays and many consumers still haven't found that perfect gift. A University of Minnesota expert who has some tips for busy shoppers is: Mark Bergen, James D. Watkins Chair in Marketing, University of... sara m The days are counting down to the holidays and many consumers still haven't found that perfect gift. A University of Minnesota expert who has some tips for busy shoppers is:
Mark Bergen, James D. Watkins Chair in Marketing, University of Minnesota Carlson School of Management

]]> ExpAlert_HolidayShop.jpgAn expert in pricing and marketing strategy, Bergen points to brick and mortar stores instead of online retail to find last minute deals. He advises shoppers not to wait for the 'loss leader' deals traditionally seen around black Friday and right after Christmas, but to head to perishable items or those that will lose value once the holidays wrap up. He advises consumers to visit malls where they can see a wide selection very quickly.

To view or embed a video of Bergen discussing how to handle last minute holiday shopping, visit http://www.youtube.com/watch?v=cjiHN-X9GB0.

Bergen is a sought-after lecturer and professor with expertise on a multitude of topics related to pricing. His research has been featured in national and international media, including Time, MSNBC and NPR.

To interview Bergen, contact Steve Rudolph at (612) 624-8770 or skr@umn.edu.

]]> Waldfogel Warns Traditional Holiday Shopping Leads to Economic Waste tag:blog.lib.umn.edu,2011:/berg1366/forthemedia//13674.284867 2010-12-15T22:38:12Z 2011-06-13T20:26:37Z The holidays are fast approaching, with many consumers still on the hunt for gifts. A University of Minnesota expert who has a word of caution for harried shoppers is: Joel Waldfogel, Frederick R. Kappel Chair in Applied Economics, University of... sara m The holidays are fast approaching, with many consumers still on the hunt for gifts. A University of Minnesota expert who has a word of caution for harried shoppers is:
Joel Waldfogel, Frederick R. Kappel Chair in Applied Economics, University of
Minnesota's Carlson School of Management

]]> ExpAlert_Waldfogel.jpgBased on years of research, Waldfogel concludes Americans will vaporize $14 billion worth of value this holiday season by purchasing gifts that have less value to their recipient than they cost. He says increasing awareness of this problem has propelled spending on gift cards, which will reach $80 billion this year. While purchasing a gift card for Aunt Sally may be better than buying her perfume, gift cards are not without their own pitfalls, as 10 percent of card balances will never be redeemed.

To view or embed a video of Waldfogel discussing the waste of traditional holiday shopping, visit http://youtu.be/euyw3YZJL8A.

Waldfogel has some simple advice to reduce the $8 billion annually that goes unused and to help consumers get the most from their cards. He also has tips on purchasing cards that can increase the likelihood they'll return the highest value and get used.

Waldfogel is the author of "Scroogenomics: Why You Shouldn't Buy Presents for the Holidays" (Princeton University Press, 2009), has written on economics for Slate.com and his research has been featured in national and international media, including CNN, BBC, Financial Times, The Economist, Wall Street Journal and the New York Times.

To interview Waldfogel, contact Steve Rudolph at (612) 624-8770 or skr@umn.edu; or Preston Smith at (612) 625-0552 or smith@umn.edu.

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